VALS VALS VALS!! What exactly is VALS? VALS is a test that consumers take which indicates where a consumer lie along the segments created on the marketing VALS framework. There are eight total segments starting from Thinkers, Achievers, Experiencers, Believers, Strivers, and Makers. The horizontal plane is called primary motivation and the vertical plane is called resources. The test/survey which determines where you ly on the framework consists of multiples and multiples of questions. From there, you then get your results.
I received two answers for taking the VALS survey. I was considered an Experiencer and a Striver. I read what they both meant exactly and I only agreed with the results to a certain extent. Some of it was true and some were a bit off. I think that this survey can help with the marketing aspect of all retailers but it might be biased. It does corresponds to the target market we mentioned on Tuesday but still it might be biased. The only way we can make sure of this is to actually sit down and talk to the customers that shop in that particular store.
February 8, 2009
Forever21 has a long history of its own. The very first store opened up in Los Angeles as Fashion21 in April 21, 1984 by a Korean-American Do-Won Chang and his wife Jin-Sook. Forever21 sells very up-to-date fashion for a cheap affordable price. Even today their sales skyrocket because women love, love, love the fashion and styles that it has to offer. Forever21 now has over 355 locations world-wide and is still growing. It is known to be one of the fastest growing retail chain among all others. Its sales started from $35,000 to a huge hit of $700,000 within the first year of it's first opening.
I tried searching up more information on the owners of Forever21 but all I was able to find was lawsuit after lawsuit against the store making exact replicas of originals from famous designers. Even though there are many lawsuits against Forever21, it is still my favorite retail store because it has everything a girl can ever ask for from jewelry, clothes, shoes, and accesssories! Shop Forever 21!
http://en.wikipedia.org/wiki/index.html?curid=3124419
www.forever21.com
http://img.epinions.com/images/opti/5b/ae/Forever_21_Online_Store-resized200.jpg
When I walk into a mall, I already have my eyes on what stores I want to walk in to. These stores are colorful, trendy, hot, pretty, looks fresh, and has everything that a girl can ever ask for. The way retailers grab the customer's attention these days are by displaying the hottest trends through display cases and within the store it self. For example, Forever21. I absolutely already start to fall in love with this store the minute I see the mannequins covered in the hottest styles of the season.
Forever21 is definitely my favorite retailer among all others. The reasons for this is because:
1) their styles are HOT!
2) it's cheap and affordable!
3) they provide a great selection of clothing from coats to evening dresses!
4) their service within the store is great!
5) they are always fresh with providing their customers with the newest trends of the season!
Forever21 overall just has a better look and they make you want to come back for more because they always have something new and fresh. What more can you ask for? =] Shop Forever21.
http://vivirlatino.com/i/2008/08/forever21pic.jpg
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